Lessons From Christmas Shopping

The three gifts of Christmas embody important economic lessons.
Lessons From Christmas Shopping
By: George Noga – December 16, 2018

         This post was super popular with readers last Christmas; I have updated it and am reprising it for this holiday season. Christmas shopping embodies valuable lessons about economics and government. All gifts fall into three economic categories.

         First Party Purchase:  The most felicitous gift is the one you buy for yourself with your own money. Clearly, you know better than anyone precisely what you want as well as how much you will spend. Your priorities are both price and quality; you want the highest possible quality for the lowest possible price. There are many trade-offs between product features, quality and cost and many places to shop. You are uniquely qualified to evaluate all the permutations and to make the correct choice. Such gifts are never returned. This is a first party purchase; the person paying is the person using.

         Second Party Purchase:  Your Uncle Warbucks sends a generous check for you to buy a gift for yourself. You remain the best judge of what to buy for yourself, but you now are tempted to purchase something you would not have bought with your own money. You still want high quality because you are consuming the product, but you are not as concerned about price. When someone else is paying, the temptation to splurge is great. This is a second party purchase; the person using is not the person paying.

         The typical Christmas present is one you buy for someone with your own money. However, you often are reduced to guesses about the needs and wants of others, even those close to you. Because you are spending your own money, you care about cost but are less concerned with quality, as you are not using the product. You don’t invest time comparison shopping and your gift is likely to be returned. This is a different example of a second party purchase; the person paying is not the person using.

       Third Party Purchase:  Now we have the situation where you buy a present for someone else with money supplied by a third party. Say your boss asks you to buy a present for a customer. You buy the present with money that is not your own; therefore, you do not care about the cost. You are not going to consume the present; therefore, you don’t care about the quality – or even the appropriateness of the gift. You have absolutely no idea what the person may want or like. You don’t waste time shopping and buy what only can be described as a white elephant and certain to be returned. This is by far the worst of all Christmas gifts; it is called a third party purchase.

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      All government spending consists of third party purchases. Government takes money from you and others and spends it based on its priorities; often, there is not even the pretense of acting in your interest. They are not concerned with either cost or quality. But it gets even worse. Government agencies and individual bureaucrats have their own priorities which often are directly opposed to yours; they respond to their own personal incentives and disincentives. It is akin to shopping for a customer and intentionally buying a present you know the customer doesn’t want, need or like.

       The lessons of the three gifts of Christmas apply with a vengeance to health care. The cost of government funded health care continues to skyrocket while, at the same time, service and quality deteriorate. With single-payer health care, patients often are treated shabbily because they are not the customer – it is a third party purchase.

     Contrast this to private health care, the norm in dentistry, ophthalmology and cosmetic surgery. The inflation-adjusted cost of such private health care is stable or decreasing, while quality and service are good. When you visit your ophthalmologist, dentist or cosmetic surgeon you are treated with unfailing courtesy because this is a first party transaction and, if not treated well, you go elsewhere. The most powerful force on earth is a consumer armed with a free choice as in a first party transaction.

WE ARE TAKING OUR CUSTOMARY HOLIDAY BREAK. OUR NEXT POSTING IS PLANNED FOR MID-JANUARY. THANKS TO ALL OF YOU FOR READING AND FORWARDING. A MERRY CHRISTMAS AND HAPPY NEW YEAR FROM MLLG!


Our next post previews MLLG’s plans for 2019 plus another pithy topic.